It occurred to me over this weekend that all Apple needs to do to assure the continued success of its MacOS operating system is to stay one step ahead of Linux. That's all. This strategy assures Apple the undying affection of the geek crowd while making its own roadmap amazingly simple: Just build and improve upon the current system and keep the *NIX core (in Apple's case, open-source BSD) current. This keeps a lid on the core OS investment Apple needs to make as opposed to, say, Microsoft, which needs a veritable army of developers to maintain the monolithic Windows code-base. The added advantage of Apple's strategy is that the core OS decisions have already been vetted by the community keepers of the *NIX/BSD flame. Simple!
I have another post in the works on the shadow that Steve Jobs casts over any industry tangentially connected to high technology and how much of his aura may actually be riding on the upcoming Apple iPhone release. This ties in to my old ideas regarding Religion 2.0 that were dredged up during a conversation Friday night with Mennu. Stay tuned.
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